Why Clear Web Designs Create Success
Written by: Shannice Baynes Date: 29th January 2020
In today’s industry of digitally savvy consumers - their first point of call for company information is the website. A lasting impression can be made from the initial glance of a brand’s landing page, therefore it is crucial for your success that this impression is a good one. At Studio 116 we believe that there are three significant benefits of an excellent website design and the opportunities that they can generate.
We can imagine the customer experience as a journey. From the moment that they become aware of your brand name, product or service, until the end goal of becoming a loyal consumer.
The first step is awareness.
This is born from an idea or realisation of an individual that they want or desire something in particular. Marketing plays a key role in this stage as customers are subconsciously becoming aware of what is available on the market. A user may believe they are simply browsing through their mobile, but in fact they are being targeted by various digital marketing efforts.
The second step is the searching process.
SEO and PPC are essential components in driving visibility for your brand within search engine results pages. If your brand is identifiable there is a higher chance that the customer will advance to the consider stage. This stage is the most important in terms of web design. There are various components of a website that influence the customer’s decision, so it is inevitable that broad goals are set to fulfil each aspect. These aspects include:
- Design Fluidity - measure whether the colours, images and fonts of a web page are coherent with your branding.
- Usability - identify any broken links, ensure that pages and content can easily be navigated with the help of clear menu sections and establish a quick performance rate within the website interface.
- Content Relevance - content is necessary in driving organic traffic to your site. By understanding your audience’s search preference and conducting intensive keyword research, you will have a higher chance of delivering the relevant digital media that is interesting and informative to the target customer.
The final step is considering the multi-device consumer.
The average customer starts researching an item or service on one device and then moves on to another. As a result of this insight, a website must be responsive for all desktop, tablet and mobile devices to ensure accessibility for the larger audience. This concept must be considered during the design process which will help with the overall layout of your site when adapting to varying screen sizes.
After analysing these aspects, you will be on your way to obtaining a high performing website!