Pak Cosmetics is a well established online shop in its community but their packaging wasn’t up to the standard of their products and didn’t communicate the quality well enough. Our challenge was to redesign the product packaging to fit each product from baby care to luxurious skin care in order to help this aspiring brand grow.
We took a look at the products available in their online shop, keeping in mind who the target audience was for each product we designed packaging that would speak to them while giving off a feeling of high end quality.
Through the new packaging the brands sales increased by 70%, their brand awareness increased by 300% and their ROI on one single product increased from 233% to 649.83%
The team at Studio 116 have been a valuable part of our business growth over the past year. They have given us insight into new branding which allowed us to aim for a higher market, and initiatives to gain a higher AOV within our e-commerce website.
We are looking forward to a continued relationship with Studio 116, and this is a major part of our five-year plan for growth.