Research & Insight that informs decision making

Our digital marketing agency provides research & insight into three key areas

Business owners and marketing teams need to collect, analyse and act on information quickly to ensure they are in tune with their customers and stay ahead of their competitors. Simple to understand and full of practical suggestions, our monthly reporting ensures our clients in Leeds, West Yorkshire and beyond can close the gap or surge ahead of the organisations that are competing for the same audience.

What to consider

Your Current Activity

We provide digital marketing research that helps clients understand and make the most of their online presence by maximising their reach, impact and engagement.

Your Competitors Activity

We track companies who are competing with you for your customers online and provide you with a detailed understanding of their online activity.

Your Customers Activity

Understand your existing and potential customers online behaviour so you can anticipate and adapt to their needs and preferences.

Website MOT - Research and Insight by West Yorkshire Digital Marketing Agency Studio 116 Design

Website M.O.T.

Make it easy for people to find and enjoy your site

We identify any problems that might be holding you back in the search engine results pages or contributing to poor customer experience and provide you with a detailed report. This document will outline the exact issue and specific page alongside instructions on how it should be fixed. Our website M.O.T. will run every month so you can detect problems early, fix them quickly and track the progress on a month-to-month basis.

Keyword Tracking

Don’t lose visitors by falling down the rankings

We track and monitor all your keywords and report on whether your Google ranking is moving up or down and provide estimates on the amount of traffic we believe will be delivered to your site in the next month. This service can be run on a daily, weekly or a monthly basis and will ensure you know exactly where you rank and how many visitors you can expect.

Keyword Tracking - Research and Insight by West Yorkshire Digital Marketing Agency Studio 116 Design
Keyword Research - Research and Insight by West Yorkshire Digital Marketing Agency Studio 116 Design

Keyword Research

Discover all the keywords potential customers use to find your type of business

Understanding the keywords that potential customers are using when they are looking for products and services that you supply is vital. As a business, you could be missing out on new customers because you don’t rank for the keywords they have used during their search. We show you multiple new keywords every month, how many times they are used and their potential value to your business.

SEO Ideas

Get the very best from every page on your website

Ensuring every page on your website has every element that search engines look for can be time-consuming and frustrating particularly when search engines keep changing their ranking criteria. Our service maps every page of your website and makes practical and achievable suggestions that will improve where you rank for your most important keywords.

SEO Ideas - Research and Insight by West Yorkshire Digital Marketing Agency Studio 116 Design
Brand Mentions - Research and Insight by West Yorkshire Digital Marketing Agency Studio 116 Design

Brand Mentions

Protect and promote your business reputation

When people mention your business by name online, it can be something positive or equally very negative. Our digital marketing agency provides you with detailed information on every mention of your brand online, showing you whether it was from a blogger, news feed or other sources. We show you when, where and what was mentioned so you can be fully informed and take the most appropriate action to protect or promote your business.

Social Media Tracking

Monitor which content is growing your audience and engagement

Social media engagement is becoming ever more critical because it offers businesses the opportunity to engage people directly. We can help you monitor your audience growth, activity and engagement with your content on Facebook, Twitter, Instagram, Google+, YouTube and LinkedIn company pages.

Social Media Tracking - Research and Insight by West Yorkshire Digital Marketing Agency Studio 116 Design
Link Building - Research and Insight by West Yorkshire Digital Marketing Agency Studio 116 Design

Link Building

Build your authority and grow visitor numbers

Links to your site are a great way of improving authority and rankings with search engines for your most important traffic driving keywords. We can show you how to acquire links from sites that operate in your market sector and put you in contact with the owners/managers.

Competitors Insight

Owed Channels

Total understanding of the channels and content your competitors use to engage their audiences and grow their business.

Earned Channels

Which content from your competitors is being valued, shared and promoted increasing their reach and impact.

Paid Channels

Identify your competitors paid activity including estimated budget, keywords, content and landing pages across PPC, PLA & Display channels.

Free Website Health Check

Our digital marketing agency provides a free website health check service. We identify any possible issues that may affect your website performances and we will let you know how you could fix possible errors.

Check now
01924 450 888 hello@studio116.co.uk