Launching a
stand-out brand

Developing a standout brand in a crowd of bed-in-a-box offerings.

SERVICES

Creative Direction

Website Design

SEE BEFORE

The Brief

Tasked with the duty to develop a standout brand in a crowd of bed-in-a-box offerings. To support this vision, Studio 116 established a highly accessible e-commerce platform, together with a strategic social media marketing plan to increase awareness and engagement.

The Challenge

The biggest challenge we were up against was differentiating us from the competition and demonstrating why our focus on comfort, quality and natural materials made us the right choice for potential customers.

The Solution

We started by building a brand which was cohesive to the company’s values -simplistic yet effective. The clean and uncomplicated design offered space for a focus on sleep expertise and quality of product composition. A new website was created to provide a user friendly experience for each customer. The next step was focusing on social media marketing and SEO to generate differentiated engagement against competition that was all flash and no substance.

Sleepology
top cover

Designed to create
a breathable and
hypoallergenic surface
that is soft to touch

KEY FEATURE

 

Bespoke”Build”
your Bed”

Comfort on so
many levels

Foam or
Foam &
Springs in
a box

Let’s talk results

New Brand creation

350%

Increase in Site Traffic

70%

Increase in Revenue
New Brand creation
Increase in Site Traffic
Increase in Revenue

AL-MURAB

Refreshing

Al-Murad

YORKSHIRE DAMA CHEES

Selling out

Yorkshire’s squeakly

See more work

AL-MURAD

Refreshing Al-Murad

YORKSHIRE DAMA CHEESE

Selling out Yorkshire’s squeaky