The central role of e-commerce in today’s shopping experience is no longer in the question. E-commerce is continuing to grow worldwide, and according to recent European statistics, the UK is second only to Norway for the number of online purchases, with around 87% of Britons making at least one e-commerce transaction last year.
If you sell goods or services online, there are some essential aspects to consider. Studio 116 Design has helped a growing number of their clients, such as bespoke footstools and headboards makers Footstools & More or bespoke Upholstered Beds by The Furniture Bazaar, build successful e-commerce websites based on the following key elements.
It may sound banal to keep pointing this out in 2018, but when designing your e-commerce website, it is essential to consider which devices your customers use to browse the Internet. This is valid for any site, but even more for e-commerce: the number of online transactions taking place via mobile devices was 19% last year and is set to grow by almost another 10% in 2018.
This is why we are talking about mobile-first, rather than just mobile-friendly e-commerce website development: shoppers using mobile devices, such tablets and smartphones, should be your top priority, and your website user experience should be tailored according to this audience.
When designing an e-commerce website, we follow the K.I.S.S. (Keep It Simple, Stupid) principle. The benefits of choosing a clean and minimalist design for your e-commerce website are multiple, but two essential elements can have a direct impact on your sales.
Why should your prospective customers choose you over your competitors? Show them how passionate you are about the products or services you sell online. Whether your establishment has been in the business for decades or you just started, your online customers want to know why you do what you do and the story behind it.
This can go beyond just having a nicely outlined “About Us” page. You can use your blog or news section on your e-commerce website, and your social media, to keep your online customer up-to-date not only on your newest products or services but also on how your business is growing and evolving.