3 best practices for e-commerce websites

The central role of e-commerce in today’s shopping experience is no longer in the question. E-commerce is continuing to grow worldwide, and according to recent European statistics, the UK is second only to Norway for the number of online purchases, with around 87% of Britons making at least one e-commerce transaction last year.
(source: https://www.nasdaq.com/article/uk-online-shopping-and-e-commerce-statistics-for-2017-cm761063)

What to consider

If you sell goods or services online, there are some essential aspects to consider. Studio 116 Design has helped a growing number of their clients, such as bespoke footstools and headboards makers Footstools & More or bespoke Upholstered Beds by The Furniture Bazaar, build successful e-commerce websites based on the following key elements.

Mobile-first e-commerce web design by West Yorkshire digital marketing agency Studio 116 Design

Mobile-first e-commerce web design

It may sound banal to keep pointing this out in 2018, but when designing your e-commerce website, it is essential to consider which devices your customers use to browse the Internet. This is valid for any site, but even more for e-commerce: the number of online transactions taking place via mobile devices was 19% last year and is set to grow by almost another 10% in 2018.
(source: https://www.invespcro.com/blog/mobile-commerce/)

Mobile first, not just friendly

This is why we are talking about mobile-first, rather than just mobile-friendly e-commerce website development: shoppers using mobile devices, such tablets and smartphones, should be your top priority, and your website user experience should be tailored according to this audience.

Keep it simple (and fast)

When designing an e-commerce website, we follow the K.I.S.S. (Keep It Simple, Stupid) principle. The benefits of choosing a clean and minimalist design for your e-commerce website are multiple, but two essential elements can have a direct impact on your sales.

Easy and fast to navigate

  1. Easy to navigate – Avoid having a website cluttered with images and complicate layouts – it will just make it difficult for your customers to browse your products or services.
  2. Faster loading time – Having a slow e-commerce website can profoundly affect your online revenue: ideally, you want your pages to load within 4 seconds.
Simple e-commerce website design by West Yorkshire digital marketing agency Studio 116 Design
Shop owner telling a story on website - West Yorkshire digital marketing agency Studio 116 Design

The final tip: Tell your own story

Why should your prospective customers choose you over your competitors? Show them how passionate you are about the products or services you sell online. Whether your establishment has been in the business for decades or you just started, your online customers want to know why you do what you do and the story behind it.

Keep telling your story

This can go beyond just having a nicely outlined “About Us” page. You can use your blog or news section on your e-commerce website, and your social media, to keep your online customer up-to-date not only on your newest products or services but also on how your business is growing and evolving.

Digital marketing agency Studio 116 Design has developed successful e-commerce websites for several retail businesses in West Yorkshire. Please get in touch with us with us to discuss your needs and how we can help you thrive with e-commerce.

01924 450 888 hello@studio116.co.uk