Creating on
pack, consumer
engagement

Pak cosmetics is a well-established hair care and beauty specialist, boasting over 80,000 products across their network of 30+ stores. However, their packaging was not up to the standard of their products to communicate the quality they represent. Our challenge was to redesign the product packaging to fit each product from baby care to luxurious skin care, in order to help this aspiring brand grow.

We spent time with the senior management team at Pak’s to understand the gap in the market that these products would fill and the benefits they would deliver to the consumer.

Next, we undertook an evaluation of the competitors in each category to better understand the value proposition of the alternative products available to the consumer. We then crafted the rationale, brand story and compelling plan for each of the fledgeling brands. Only then did we begin the design and implementation phase of the project.