Creating on
pack, consumer
engagement

Pak Cosmetics Ltd is a specialist supplier and distributor of afro hair and beauty products with a team of experienced professionals from within the beauty business.

SERVICES

Creative Direction

Packaging Design

The Challenge

Pak cosmetics is a well-established hair care and beauty specialist, boasting over 80,000 products across their network of 30+ stores. However, their packaging was not up to the standard of their products to communicate the quality they represent. Our challenge was to redesign the product packaging to fit each product from baby care to luxurious skin care, in order to help this aspiring brand grow.

The Solution

We spent time with the senior management team at Pak’s to understand the gap in the market that these products would fill and the benefits they would deliver to the consumer.

Next, we undertook an evaluation of the competitors in each category to better understand the value proposition of the alternative products available to the consumer. We then crafted the rationale, brand story and compelling plan for each of the fledgeling brands. Only then did we begin the design and implementation phase of the project.

Let’s talk results

70%

300%

ROI

70%

Increase in site traffic

300%

Increase in brand awareness

ROI

Increase from 233% to 650% on one single product
Increase in site traffic
Increase in brand awareness
Increase from 233% to 650% on one single product

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