Creating a strategy that fits our clients is the first step to a successful campaign. We will look at your existing target audience and figure out who they are, what they like and dislike and where we can best communicate with them. We will define the tone of your company with you in order to speak to your target audience in a way that suits them and will make them want to engage with your business. The planning stage is essential to any business and the goal of it is to create guidelines that can be easily followed by anyone working with your business to ensure maximum performance that is transparent for you.See Our Work
Creating a brand identity is essential for every business as it will be the overall image your business will put out into the world. After having created a strategy for your business we will take the time to create assets such as a logo, website, stationary and business cards. Every asset has to fit to the tone of your business and its overall message and values. Your branding will contribute to the image your customers have of your business. This is why it is important to create design guidelines for future projects to ensure that every asset and piece of content you put out is cohesive and recognisable as brand specific.See Our Work
We will define the overall look of the website with our client to make sure their customers will have the best experience possible. Effective web design is crafted from the customer's perspective, therefore interface and user experience design are two very important steps in this process. The rise of smartphones from 2007 onwards started something that in the following years resulted in a full-scale mobile revolution in web design, and in 2010 Google officially adopted a ‘mobile-first’ approach. Nowadays most users access the Internet from a mobile device, for that reason it is essential that your website can display its content accordingly. This means the website’s interface should be responsive and seamlessly able to adapt to any screen size and browser.
Web development refers to the part of building a website that doesn’t involve any design aspects. It includes tasks such as coding and markup to ensure a website is functioning properly to our clients desires and with great user experience in mind. It is divided into front end and back end development. The front end is the part of the website that is seen by the user and the admins of the website while the back end concerns itself with the logic of how the website runs.
Search Engine Optimisation, short SEO, is the process of increasing traffic through higher visibility of your website on search engines such as Google without paying for ads. We will optimise each page with keywords and backlinks to make them rank higher on search engines to make sure your customers will find their way onto your website. This also includes content for blogs that can be shared by others which will ultimately contribute to your website gaining authority.
Creating and executing a social media strategy is an integral part of digital marketing. The extensive planning we put into each project enables us to figure out which social media channels are the most popular across your target audience and therefore the best for your business. Based on our strategy we can create the most engaging content for your business and manage all of your social media accounts to make sure posting is consistent to maximise your engagement rate.
Pay Per Click, short PPC, is an efficient way to advertise on search engines, websites and social media networks. Based on our research we will figure out which mediums are the best ones for your business to make sure you will get the best results for your investment. PPC campaigns can include paid search results at the top of search engines such as Google, products displayed in the shopping section, graphical advertisements on third party websites, remarketing for potential customers who have already engaged with your website, in-stream and in-display adverts on YouTube as well as adverts on social media networks such as Facebook, Instagram, Twitter and LinkedIn.